Today’s article on Top 5 Lingerie Trends to Watch for Your Dropshipping Business in India is brought to you by Manpreet Kaur – Digital Marketing at Headlessbiz. Let’s welcome Manpreet in our blog, and learn from her invaluable experience!
The lingerie market in India is witnessing significant growth, driven by changing consumer preferences, increasing disposable income, and greater awareness of fashion and personal care. According to industry reports, the Indian lingerie market is expected to reach USD 9.59 billion by 2024, growing at a compound annual growth rate (CAGR) of 14.1% from 2018 to 2024. For dropshipping businesses, staying updated with the latest lingerie trends is crucial to attract and retain customers. Here are the top five lingerie trends to watch for in the Indian market:
1- Sustainable and Eco-Friendly Lingerie trend
Sustainability is becoming a significant factor in consumer purchasing decisions, including lingerie. Environmentally conscious consumers are looking for lingerie that is not only stylish and comfortable but also sustainable and ethically produced. The global sustainable fashion market is expected to grow at a CAGR of 9.1% from 2021 to 2025, indicating a strong demand for eco-friendly products.
Key Elements of Sustainable Lingerie:
Organic Materials: Use of organic cotton, bamboo, hemp, and recycled fabrics.
Ethical Production: Fair labor practices and eco-friendly manufacturing processes.
Minimalistic Designs: Simple, timeless pieces that promote longevity.
How to Incorporate This Trend:
Source lingerie from suppliers who prioritize sustainability and ethical practices.
Highlight the eco-friendly aspects of your products in your marketing.
Educate customers about the benefits of sustainable lingerie through blog posts and social media.
Case Study:
Brands like Inner Sense and Clovia are incorporating sustainable practices in their lingerie lines, appealing to the eco-conscious segment of the market.
2. Comfort-First Lingerie trend
The demand for comfortable lingerie is rising, driven by the work-from-home culture and a general preference for comfort over aesthetics. Consumers are looking for lingerie that provides support without compromising on comfort. The global lingerie market is projected to grow at a CAGR of 8.1% from 2020 to 2027, with comfort being a key driver of this growth.
Key Elements of Comfort-First Lingerie:
Soft Fabrics: Use of breathable, stretchable, and skin-friendly materials.
Seamless Designs: Minimizing seams and tags to reduce irritation.
Functional Features: Adjustable straps, wide bands, and well-designed cups for better support.
How to Incorporate This Trend:
Focus on sourcing lingerie that prioritizes comfort, such as bralettes, wireless bras, and seamless underwear.
Highlight comfort features in product descriptions and marketing campaigns.
Offer a wide range of sizes to cater to different body types.
Case Study:
Zivame and Enamor are known for their comfortable and supportive lingerie collections, catering to the needs of modern Indian women.
3. Inclusive and Plus-Size Lingerie
Inclusivity in fashion is gaining momentum, and the lingerie market is no exception. There is a growing demand for plus-size lingerie and inclusive designs that cater to all body types. The plus-size lingerie market is expected to grow significantly, driven by increasing awareness and acceptance of diverse body types.
Key Elements of Inclusive Lingerie:
Extended Sizes: Offering a broad range of sizes beyond the standard.
Body-Positive Designs: Lingerie that flatters and celebrates different body shapes.
Adaptive Features: Designs that accommodate various physical needs and preferences.
How to Incorporate This Trend:
Partner with suppliers who offer plus-size and inclusive lingerie.
Ensure your marketing materials represent diverse body types and sizes.
Provide detailed size guides and fit information to help customers choose the right size.
Case Study:
Brands like Snazzyway and CurvyLove are leading the way in inclusive lingerie, offering stylish and comfortable options for plus-size individuals.
4. Bold Colors and Patterns
Bold and vibrant lingerie is becoming increasingly popular as consumers seek to express their personalities through their undergarments. Bright colors, unique patterns, and playful designs are making a strong statement in the lingerie market.
Key Elements of Bold Lingerie:
Vibrant Colors: Bright hues like red, purple, and neon shades.
Unique Patterns: Florals, animal prints, and geometric designs.
Playful Details: Lace, embroidery, and decorative elements.
How to Incorporate This Trend:
Curate a collection of lingerie featuring bold colors and patterns.
Encourage customers to embrace bold lingerie as a form of self-expression.
Highlight styling tips and inspiration on how to incorporate bold lingerie into everyday wear.
Case Study:
Amante and French Daina offer a range of bold and vibrant lingerie designs that appeal to customers looking to make a statement.
5. Lingerie as Outerwear
The trend of wearing lingerie as outerwear is gaining traction, driven by the desire for versatile and fashion-forward pieces. This trend blurs the line between lingerie and regular clothing, allowing consumers to incorporate lingerie into their everyday outfits.
Key Elements of Lingerie as Outerwear:
Stylish Bralettes: Bralettes worn under sheer tops or blazers.
Bodysuits: Versatile bodysuits that can be paired with skirts, pants, or jeans.
Camisoles and Slip Dresses: Camisoles and slip dresses that double as outerwear.
How to Incorporate This Trend:
Source lingerie pieces designed to be worn as outerwear.
Showcase different ways to style lingerie as outerwear in your marketing materials.
Collaborate with fashion influencers to demonstrate how to incorporate this trend into everyday fashion.
Case Study:
Brands like La Senza and Victoria's Secret are well-known for their lingerie as outerwear collections, offering stylish and versatile pieces that can be worn both inside and outside the bedroom.
Conclusion
The lingerie market in India is evolving rapidly, with trends like sustainable lingerie, comfort-first designs, inclusivity, bold colors, and lingerie as outerwear leading the way. By incorporating these trends into your dropshipping business, you can cater to the diverse preferences of Indian consumers and stay ahead in the competitive market. The data-driven approach ensures that your business remains relevant and appealing to the modern Indian consumer. Keep an eye on emerging trends and continuously adapt your product offerings and marketing strategies to meet the changing demands of your customers.
POPULAR SEARCHES 12 Trusted Clothing Dropshipping Suppliers in the India [Tested & Vetted] Lingerie Business Success Story[2024] 10 Best dropshipping companies in India ( Free & Paid ) Get Rich with 10 Best Dropshipping websites in India Amazon India Dropshipping with 5 Certified Suppliers in 2024
Comments